Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
The New American Home 2017: Kitchen and Bath Highlights
The standout kitchen and bath features in The New American Home 2017 offer innovation, luxury, and new takes on the tried and true
Digital Marketing
The 13 Top Digital Trends for Builders
A digital marketing expert's view on the hottest advances coming your way for 2017
Sales + Marketing
Using Content That Packs Emotional Appeal
If you want to market your offerings in a way that compels prospects to action, every piece of your home building company's content must have some real emotion
Sales + Marketing
The Sales Process Gets Personal
Millennial buyers expect personalization, and they want transparency in the sales process
The Nationals
The Best in New-Home Marketing: Winners of the 2017 Nationals
Winners of the 2017 National Sales & Marketing Awards offer creative examples of how to entice buyers from the get-go
The Perfect Marketing Budget For 2017
No budget? Proceed at your own risk. Or, check out our strategic spending guide for the coming year
Sales + Marketing
2016 Was A Very Good Year—Or Was It?
As 2016 draws to a close, it’s time for some crystal-ball gazing and best advice for next year
New-Home Marketing
Redefining Marketing for a New Generation of Homeowners
Millennials—the newest generation of homeowners—aren’t as quick as past generations to embrace the major life decisions that will move them from renting to homeownership
Sales + Marketing
How Home Builders Can Tap the Power of Story to Create a Lasting Impression
Making the most of leads and engaging prospective homebuyers means sharing a clear, succinct narrative about your company
