Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Sales
Do You Know Your Breakeven Point?
To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential
Which U.S. Housing Markets Are Slowing Down? Which Are Speeding Up?
California’s cooling trend continues while Seattle sizzles, and more
Sales + Marketing
Home Builders' Design Studios Go for a Retail Spin
Today’s design centers take a page (or two) from successful retailers to improve the buyer experience
Waiting for the Millenials? They're Here
Buyers under the age of 35 now make up the largest share of homebuyers
Cracking the Code
Tight margins, impact fees, land costs, and buyer expectations conspire to make entry-level homes a tough code to crack. In…
When Selling Energy-Efficient Homes, Words Matter
Terms that convey the upside of energy savings while addressing consumer desires go a long way in selling high-performance
2016 Nationals Winners: Savvy Salesmanship Defined
The year's top entries blend creativity, innovation, and sophistication in marketing new homes
Sales + Marketing
20 Simple Marketing Lessons for Home Builders
These 20 one-sentence actions can be implemented right now for marketing success
