Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
How to Turn Browsers Into Buyers
Homebuyers on the hunt are obsessed. Here’s how your website can capitalize on their drive and focus
How to Leverage Outdoor Spaces
Exterior living space is one of the most commonly requested features in a home. Here’s how to work it into your plans to make the most of outdoor spaces
A Builder's Advice on Marketing Homes in 2016
National industry shifts and emerging markets are predicted for the coming year, reflected in changing buyer demands
2016 Design Trends: What's In and What's Out
A leader in home building research and development shares what buyers will be seeking this year
Under 40 Builders: Matt Neumann, Neumann Companies
Matt Neumann prepares for the next business cycle and the opportunity that solar presents
Getting the Message: Successful Marketing Campaigns for Selling Homes
Sales and marketing requires deploying a vast array of skills to reach a wide range of people. Here are takeaways from companies that nailed it
Show Houses Test Drive RFID Chips
As radio-frequency identification moves from nifty gadget to part of our daily life, some builders are tapping its potential
Executive Corner: Angela Harris on Branding and Selling Homes As an Experience
Angela Harris' company, Trio Environments, uses a combination of market research and merchandising to appeal to consumers' lifestyle aspirations
Local Home Builders = Local Heroes
Regional builders have deep roots in the community, and that's one of the keys to success
New Ideas Needed for an Underserved Market
The single-person household is now the second largest household type
