Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
New Home Marketing
New Home Marketing
Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do to shore up your image.
New home marketing guru Stan Kates debates Professional Builder columnist and marketing consultant John Rymer on the question of whether Web-based marketing and sales can replace elaborate model home presentations and on-site sales staffs.
Now in its 27th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and associates; and sales and marketing councils.
Builders with communities that have homeowner associations face unique challenges and risks. Here are best practices and resources for home builders who are looking to set up community associations that succeed.
Learn the priorities general real-estate agents use when selecting which new-home community to show.
As builders vie for a piece of a shrinking pie, the old forms of marketing are less effective. Guerrilla marketing tactics — originally designed for small entrepreneurs with limited resources —are now being used by some of the largest firms.
Homebuilders have the opportunity to streamline and accelerate the sales process with today’s advanced customer relationship management systems.
We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.
Professional Builder columnist John Rymer explains why homebuyers’ values should be at the top of every homebuilder’s sales staff’s list.
First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into referral machines.