New Home Marketing

New Home Marketing



Features
July 01, 2008

One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.

Features
July 01, 2008

Smart homebuilders are already offering programs to get credit-challenged customers qualified.

Features
May 01, 2008

These five metro areas show signs of a quicker recovery and good long-term growth.

News
May 01, 2008

Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.

Features
May 01, 2008

John Rymer offers a list of 2008 dos and don’ts to get the homebuilding sales follow-up right.

News
May 01, 2008

A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California.

Features
April 01, 2008

Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do to shore up your image.

Features
April 01, 2008

Here are the sales tactics home builders need to move buyers out of those contingent contracts — that often fall out — into binding contracts.

Features
March 01, 2008

Now in its 27th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and associates; and sales and marketing councils.

 

Features
March 01, 2008

Learn the priorities general real-estate agents use when selecting which new-home community to show.

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