Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
5 New-Home Market Design Trends
Architects say seamless movement between rooms, even between indoors and outdoors, can charm homebuyers
Top Designs: Serosun Farms—a Taste of Farm Life in the Chicago Suburbs
John DeWald & Associates creates a sustainable farming community with new homes
2015 Nationals Winners Are Reigniting Sales
Winners of the NAHB's National Sales and Marketing Awards help generate sales as the housing market returns
New-Home Sales
Home Builders, Here's How to Craft a Precise Plan for Sales Success
Using a systematic formula, you can zero in on your target market and fine-tune your offerings
New Housing Lags Behind New Arrivals
Zillow Market Trends found that waves of new residents are outpacing new housing stock in the most expensive U.S. rental markets.
Take Los…
Sales + Marketing Best Practices
Market Research—Keep It Current
For optimal sales and profit performance, market research can’t simply be a one-time effort
Getting the Message Out
With buyers still relatively scarce, home builders have to be shrewder than ever with their sales and marketing strategies
Sales + Marketing Best Practices
Market Research: the Foundation of Your Marketing Circle
Take these steps to match consumer expectations with what you have to offer
Think Smaller: Singles as an Emerging Niche for Home Builders
With their laser focus on the 55-and-older market, I wonder if home builders and developers might be overlooking an emerging niche: singles (photo…
Sales + Marketing Best Practices
Sales & Marketing: Begin With the End in Mind
A look at how home builders can ensure profitable and sustained growth for their businesses
