Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
New Home Marketing
New Home Marketing
We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.
Professional Builder columnist John Rymer explains why homebuyers’ values should be at the top of every homebuilder’s sales staff’s list.
First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into referral machines.
You face hard decisions every day in every aspect of your job. When it comes to the contingency objection, it’s enough to make a person insane. Find out what you can do to overcome the contingency objection.
In our first installment of the Professional Builder marketing critique, marketing and advertising experts weigh in on Charlotte, N.C.’s Simonini Builders Heydon Hall ad.
New home sales consultant Gian Hasbrock says that the way to win during these seemingly dark hours of the housing industry is to keep a positive attitude, ignore the negative reports of the mainstream media, and just sell homes.
Market research is an invaluable tool for homebuilders as they plan new communities. But if builders overlook key variables in the marketplace or fail to look beyond the numbers, a type of buyer they weren’t expecting might show up on opening day.
You can no longer afford to be aloof when closing a sale. Professional Builder columnist John Rymer explains why building rapport is essential to the sales process.
Don’t ignore your female homebuyer; she’s the one making the decisions. Female homebuyers are more independent and sophisticated than ever before, and builders are paying close attention to just what features they find most attractive when shopping for a new home. Upscale kitchens, luxurious master bathrooms and helpful organization features top their wish list.
John Rymer closes his two-part series on dealing with house-to-sell customers. His advice? Step outside production builder boundaries and get involved in selling your customer’s existing home.