Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Sales + Marketing
Homebuying: What Do New Homes Have in Common With a Pair of Shoes?
A new approach to improving customer satisfaction during the homebuying journey
Sales
5 Ways to Appeal to Military Homebuyers
Home builders can show their support for military families by following these simple but important steps
Sales + Marketing
A Fresh Take on Model Homes
The first Houzz Inspired Home presents a game-changing aspect for a more personal and engaging homebuying experience
Sales + Marketing
How to Deliver a Five-Star Customer Experience
Take these steps to keep referrals up, customer trust high, feedback positive, and customer relationships strong
Coronavirus Resources and Information
Photos With Masks Positively Impact Buyer Perception of Listings
Including an image of a listing agent wearing a face mask could be a key to attracting buyers, Zillow finds. Mask wearing, social distancing, and…
Demographics
What More Women in the Workforce Means for Builders
If builders and developers address demographic shifts affecting the housing industry now, specifically shifts concerning American women, they will…
Market Data + Trends
Many New-Homes Can Be Just as Affordable Long-Term as Older Homes
Homeowners who may have a higher mortgage due to purchasing a new home still pay the same first-year costs of ownership as a homeowner of an older…
New-Home Marketing
How to Maximize Your Model Home's Impact
Is it worth it to build and furnish a model home at this time? One design firm, Housing Design Matters, says yes. What matters the most right now…
New-Home Marketing
'OK Google, What Do Buyers Want?'
How to identify buyer trends and apply them to your marketing
Master Planned Communities
Master Plan Maneuvers: Product Segmentation Strategies
A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
