Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
New Home Marketing
New Home Marketing
Outdoor living spaces continue to rank high on most homeowners’ wish lists. The desire to incorporate a functional outdoor entertaining area into the overall home design appeals to virtually all segments of the market.
The ranks of LEED certified homes would grow faster if builders appealed more to homeowner’s desire to save money on utilities, says Paul Fisette, a sustainable building expert at the University of Massachusetts at Amherst.
The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.
In home building, the customer is rarely right. Wow, I bet you didn’t think you would see that statement coming from a customer satisfaction expert; but it is true, and here is why.
The most prevalent trends in bathroom design for 2012 and 2013 are centered on better use of floor space, more storage, and amenities that rival those of an upscale resort or spa.
The pace of housing starts in March tipped a milestone, posting an annual rate of 1.04 million units, an increase of 7 percent from February and up 47 percent from a year earlier.
Although the idea of a great room has been around for many years, the design and definition have both evolved.
A Florida House bill that says state agencies should decide on a project-by-project basis which green certification standards are used on state construction passed a subcommittee vote 12-1.
Nationwide housing production edged up 0.8 percent to a seasonally adjusted annual rate of 917,000 units in February, according to newly released figures from HUD and the U.S. Census Bureau.
Builder confidence in the market for newly built, single-family homes paused for a third consecutive month in March, with a two-point reduction to 44 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI).