New Home Marketing

New Home Marketing



Features
September 20, 2013

Big cities like Chicago and San Diego are starting to grow again, which improves prospects for urban infill housing. Here?s a look at what Millennials and Baby Boomers are buying.

Features
September 20, 2013

Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential home buyers.

Features
September 19, 2013

The 2013 BPAA winner for customer satisfaction shares its Golden Rule for creating fans.

Features
August 23, 2013

Architects and designers see more L-shaped great rooms, more spatial definition, and a stronger connection to the outdoors.

News
May 28, 2013

Home prices in March rose by 10.9 percent from a year earlier, the largest such gain in seven years, according to an index tracking home prices in 20 U.S. cities.

Features
May 22, 2013

Outdoor living spaces continue to rank high on most homeowners’ wish lists. The desire to incorporate a functional outdoor entertaining area into the overall home design appeals to virtually all segments of the market.

News
May 02, 2013

The ranks of LEED certified homes would grow faster if builders appealed more to homeowner’s desire to save money on utilities, says Paul Fisette, a sustainable building expert at the University of Massachusetts at Amherst.

Features
April 26, 2013

The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.

Features
April 26, 2013

In home building, the customer is rarely right. Wow, I bet you didn’t think you would see that statement coming from a customer satisfaction expert; but it is true, and here is why.

Features
April 25, 2013

The most prevalent trends in bath­room design for 2012 and 2013 are centered on better use of floor space, more storage, and amenities that rival those of an upscale resort or spa. 

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