The 2017 International Builders’ Show (IBS) marks my 26th consecutive year of attendance.
New Home Marketing
New Home Marketing
Professional Builder’s House Review design team offers six infill housing design concepts.
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market.
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market. By updating plans, builders can also trim the fat and save money.
Following a mostly flat 2012, home builders are projecting higher revenue and more home sales next year.
13 sales and marketing strategies for 2013
Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.
Best-in-class customer satisfaction
Award-winning builders share their process for making happy customers.
Infographic: What consumers want in a home
A recent survey of consumers by Builder Homesite illustrates the top three considerations shared by home shoppers across the country. The organization put together this colorful infographic to present some of the survey findings.
3 social media myths debunked
Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result, says sales management guru Bob Schultz.
A group of 32 of the nation’s largest home builders announced the start of an initiative to positively influence public perception of new construction homes.
2013 NHQ Awards - A systematic approach to growth for DSLD Homes
With a fanatical fixation on continuous improvement, DSLD Homes has been able to maintain quality and customer satisfaction through extreme periods of growth.
Is social media critical to marketing new homes?
As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?