Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
New Home Marketing
New Home Marketing
13 sales and marketing strategies for 2013
Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.
Best-in-class customer satisfaction
Award-winning builders share their process for making happy customers.
Infographic: What consumers want in a home
A recent survey of consumers by Builder Homesite illustrates the top three considerations shared by home shoppers across the country. The organization put together this colorful infographic to present some of the survey findings.
3 social media myths debunked
Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result, says sales management guru Bob Schultz.
A group of 32 of the nation’s largest home builders announced the start of an initiative to positively influence public perception of new construction homes.
2013 NHQ Awards - A systematic approach to growth for DSLD Homes
With a fanatical fixation on continuous improvement, DSLD Homes has been able to maintain quality and customer satisfaction through extreme periods of growth.
Is social media critical to marketing new homes?
As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?
BehrPro, website, internet, marketing
A free, invitation-only service from BehrPro will allow professionals to create a customized website to market their business.
Bob Schultz: How builders and developers can partner to boost sales
By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.
Demographic trends: Who’s going to buy your next home?
Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note.