Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
New Home Marketing
New Home Marketing
3 social media myths debunked
Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result, says sales management guru Bob Schultz.
A group of 32 of the nation’s largest home builders announced the start of an initiative to positively influence public perception of new construction homes.
2013 NHQ Awards - A systematic approach to growth for DSLD Homes
With a fanatical fixation on continuous improvement, DSLD Homes has been able to maintain quality and customer satisfaction through extreme periods of growth.
Is social media critical to marketing new homes?
As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?
BehrPro, website, internet, marketing
A free, invitation-only service from BehrPro will allow professionals to create a customized website to market their business.
Bob Schultz: How builders and developers can partner to boost sales
By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.
Demographic trends: Who’s going to buy your next home?
Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note.
4 key buyer types — and what they want in new-home design
Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.
Discover the forgotten search engine
YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.
Techniques for mastering social media in new-home sales
Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company.