New Home Marketing

New Home Marketing



zero-energy homes, net zero homes, net zero energy homes, Steven J. Hilton merit

Professional Builder sat down with Meritage Homes CEO Steven J. Hilton to discuss the builder's net-zero offering, selling green

Features
September 22, 2011

Professional Builder sat down with Meritage Homes CEO Steven J. Hilton to discuss the builder's net-zero offering, selling green homes, hot markets, and more.

ipads for construction, tablets for construction, how builders are using ipads,

Touch, zoom, sell: How builders are using tablets to sell homes

Features
September 22, 2011

WCI Communities, Sivage Homes, and William Lyon Homes are among the builders that are connecting with buyers in new ways through the use of tablet computers.

Builders across the country are turning to tablet technology at a growing rate —

Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.

Features
September 21, 2011

Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.

certainteed, insulation, online tools, free online tools

certainteed, insulation, online tools, free online tools

News
August 24, 2011

CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.

The Internet has revolutionized the way customers work with Realtors. Yet most b

new home sales, home sales, selling new homes, selling homes

Features
June 11, 2011

The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor relationships.

Understanding generational influences could be the difference between closing the sale and having potential buyers walk away.

Features
June 11, 2011

Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make purchasing decisions, and negotiating strategies that could backfire on you.

How to tackle the 'I’d love to buy, but I can’t sell my house’ syndrome

How to tackle the 'I’d love to buy, but I can’t sell my house’ syndrome

Features
May 06, 2011

Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz offers tactics for converting these hot prospects into sales.

Features
April 18, 2011

Last month, I had the pleasure of spending a day in Seattle speaking to local home builders and remodelers about the growing importance of social media in their overall marketing efforts.

Features
April 18, 2011

Several of us at Professional Builder are traveling the country this spring, speaking at The Pro Expos presented by Pella. The events are being held in 30 cities. For us, it is an invaluable opportunity to connect with builders, architects, and developers and to hear their strategies and tactics for managing through the downturn. One of the presentations we offer in every market is: “Bootstrap Sales and Marketing for Builders,” written by our sales columnist Bob Schultz.

Features
April 20, 2011

New twists on standard market research methods help builders spot opportunities and more effectively pinpoint buyer groups.

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