Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
New-Home Sales Steady During February
A small increase in mortgage rates during February led to a flat reading for new-home sales
Outdoor Living Features That Help to Sell a Home
Outdoor TVs, matte black finishes, and soapstone countertops are some of the backyard features attracting today's homebuyers
As Mortgage Rates Dip, Homeowners With High Rates Move to Refinance
A decrease in rates last week prompted a rise in refinancing by homeowners who obtained their mortgages at near-peak rates
February Saw More Sellers Jumping Back Into the Housing Market
February's housing market saw an increase in the supply of available homes, with Dallas leading among metros where the most sellers are getting into the market
New-Home Sales Increase Again in January, Builder Confidence Up
Easing mortgage rates and continued housing demand helped buoy new-home sales in January, further boosting builder confidence
Market Data + Trends
New-Home Sales Gain Steam as Inventory Rises From Record Lows
Housing supply is inching higher after reaching a record low during the COVID-19 pandemic, and that inventory boost, paired with a slight drop in mortgage rates, is motivating buyers to jump back into the for-sale market
New-Home Sales
‘Homebuyer Burnout’ to Blame for Slower Sales—How Much Longer Will It Last?
For the past several years, prospective homebuyers have been hindered by cutthroat competition and seemingly endless affordability hurdles, causing many to delay their home searches indefinitely
Housing Markets
Northeastern and Midwestern Markets Dominate the Winter Buying Season
The hottest January housing markets were located predominantly in the Northeast and the Midwest, but will a thawing spring market motivate buyers to purchase elsewhere?
Floor Plans
After Increasing During the Pandemic, New Single-Family Home Size Is Shrinking
Homebuyers are opting for smaller floor plans to save costs on new-home purchases post-pandemic
New-Home Sales
Home Prices Stabilize Ahead of Spring Buying Season
Buyers are inching their way back into the for-sale market, but those looking for more affordable prices are finding ongoing affordability hurdles exacerbated by low inventory
New-Home Sales
Share of All-Cash Home Purchases Reaches 32-Year High
Homebuyers paid with cash in more than 11% of all new-home sales in the final quarter of 2022, the highest share since 1990
Market Data + Trends
What Can Buyers Expect From the 2023 Spring Housing Market?
In the throes of a market correction, experts say the spring homebuying season could be calm but competitive
Sales + Marketing
Design and Marketing Tips for Selling Homes in a High-Rate Environment
With mortgage rates high and the prospect of continuing fluctuation, home builders need ways to boost demand. These tips will help
Market Data + Trends
A Record Number of Investors Are Fleeing the Housing Market—Here’s How Buyers Will Benefit
On the cusp of a housing recession, wary real estate investors are redirecting their attention to asset classes that offer better returns, and in their absence, prospective buyers could have more opportunities for home purchases
Market Data + Trends
The Winter Housing Market Is Thawing, but Buyers Aren’t Rushing Back Into Home Purchases
A housing market deep freeze is coming to an end after months of weak buyer activity, but a dearth of new listings could keep demand low even into the start of the spring buying season