New-Home Sales

Homeowner looking at a split house due to death or divorce

New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing

Here’s how home sales experts manage challenging lifestyle changes with and for their buyers

Even With Inflation Running Hot and Elevated Mortgage Rates, Buyer Demand Rises

Mortgage rates will likely stay high for the next few months, but that doesn't seem to be deterring homebuyers

A Look at Homeownership Rates Across the Nation

Data for homeownership rates in the 100 largest US cities show Port St. Lucie, Fla., in the top spot, while West Virginia is the state with the most homeowners

Millennials on Top Again as Largest Homebuying Group

Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers

More Listings, Lower Rates This Week

The market perks up with a recent influx of fresh housing listings, and the week ending March 28 sees a dip in mortgage rates

Sales and Texting? Know the Rules

Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices

Have Starter Homes Disappeared From the Market?

The few and far between entry-level homes are heating up the market.

Real estate for sale sign outside of home

Housing Market Still Hot After 2020 Frenzy

Why buyers waiting for significant slowdowns or price drops shouldn’t hold their breath.

Goldman Sachs Forecast Suggests Home Price Increase

Continuing strong demand may cause an even greater rise in U.S. house prices.

Three people standing near house for sale sign

What Does the Typical Seller Look Like?

The increasing usage of remote viewing, 3D tours, and other digital options appears to be complementing the services of a real estate agent rather than replacing them as 82% of sellers used an agent to sell their home.

Market Data + Trends

How Long Did It Take to Be a Homeowner in 2021?

Census Bureau data shows that the homeownership rate actually hit 67.9% in the second quarter of 2020, up from 64.1% from a year before.

Sales + Marketing

5 Unforgettable Lessons From the Great Recession

Home builders learned a lot from the Great Recession. Let’s make sure current and future generations learn those lessons, too

Resilient Construction

Natural Disasters Now Factor Into Where Homebuyers Want to Live

Also, about one-third of the 3,000 homeowners surveyed are considering selling their home, moving, or both to avoid a potential disaster in the future

Sales

10 Teachable and Non-Teachable Skills Essential for Great Salespeople

Some sales skills are innate, while others must be learned. Here are 10 of the most important to look for in prospects and to coach for in your existing sales team