Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
New-Home Sales Steady During February
A small increase in mortgage rates during February led to a flat reading for new-home sales
Outdoor Living Features That Help to Sell a Home
Outdoor TVs, matte black finishes, and soapstone countertops are some of the backyard features attracting today's homebuyers
As Mortgage Rates Dip, Homeowners With High Rates Move to Refinance
A decrease in rates last week prompted a rise in refinancing by homeowners who obtained their mortgages at near-peak rates
February Saw More Sellers Jumping Back Into the Housing Market
February's housing market saw an increase in the supply of available homes, with Dallas leading among metros where the most sellers are getting into the market
New-Home Sales Increase Again in January, Builder Confidence Up
Easing mortgage rates and continued housing demand helped buoy new-home sales in January, further boosting builder confidence
Sales + Marketing
An Influx of Young Homebuyers Is Coming—Here’s How to Target to Them
Strong housing demand is expected to continue through the next few years as the largest age group in the country enters the median entry-level…
New-Home Sales
Utah Builder Forgoes Bidding Wars, Plans to Sell at Listing Price
When Utah-based Goldcrest Homes opened its England Ridge subdivision, the builder didn’t see a need for bidding wars. Instead, it opted to try…
Market Data + Trends
Increasing Number of Buyers Desire Newly Built Homes
More homebuyers are specifically seeking new homes on their buying journey compared to 2020. A recent survey from the National Association of Home…
Economics
New-Home Sales Reach Strongest Rate Since 2006
Despite ongoing building material issues, new single-family home sales flourished in March, reaching the strongest seasonally adjusted annual rate…
New-Home Sales
New Home Starts Rebound But Shortage Is Still Huge
The largest gains in new-home construction occurred in the Midwest, where housing starts more than doubled on a monthly basis.
NAHB
Help for Getting Home Appraisals to Reflect Rising Costs
NAHB Housing Policy Briefing | NAHB offers help for builders to get appraisals to reflect building materials' rising costs; the HMI shows builder confidence took a hit from concern about soaring costs
Market Data + Trends
Buyers of All Ages Prefer New Homes
In an ideal world, 60% of homebuyers would purchase a new home, according to the National Association of Home Builders’ What Home Buyers Really…
New-Home Sales
How New-Home Salespeople Can Talk Rising Prices With Buyers
On this installment of The Weekly, K. Hovnanian VP of sales Chris Hartley shares his advice for new-home salespeople when discussing rising home…
Sales + Marketing
Challenging Times = Emerging Sales Opportunities
Disruption in real estate sales is a recipe for new collaborations between home builders and real estate agents
New-Home Sales
First-Time Buyers Account for 43% of New-Home Sales
First-time homebuyers made up 43% of new-home sales, according to the February National Association of Home Builders/Wells Fargo Housing Market…