Now Boarding: All First-Class Residents

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A conversation with a New York gave birth to Coscan's Atlantic One program, in which buyers get 20-25 hours of private jet service depending on the type of condominium purchased.

November 01, 2003
Rod Kenner (left) and Coscan Homes president Al Piazza board the Atlantic One jet.

 

 

Rod Kenner, vice president/sales and marketing for Fort Lauderdale, Fla.-based Coscan Homes, was talking to a vacation-home buyer from New York last winter about Coscan's The Point of Aventura (Fla.) community. "Too bad it's such a hassle getting here," the buyer said.

That conversation gave birth to Coscan's Atlantic One program, which began Oct. 1 and will continue through the winter selling season. Buyers get 20-25 hours of private jet service depending on the type of condominium purchased in Atlantic One, the last of five high-rises to be built at The Point. Prices range from $800,000 to more than $1.4 million.

Direct mailers sent to owners of high-value, single-family homes in Dade and Broward counties describe The Point as a perfect transitional community for empty nesters.

"The promotion literally has paid for itself," says Kenner, noting that 100 of Atlantic One's 126 units had pre-sold eight months before completion.

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