A profile of 2009 National Sales and Marketing Gold Award Winner Port 121 at Seabridge, Oxnard, Calif.
Port 121 at Seabridge, Unit J, Oxnard, Calif./ Best Interior Merchandising of a Model Priced $400,000 to $650,000
Builder/architect: D.R. Horton, California
Architect: McLarand Vasquez Emsiek & Partners International, Irvine, Calif.
Interior designer: CDC Designs, Costa Mesa, Calif.
Merchandising cost per square foot: Undisclosed
Price of units: $445,990 and up
Square footage of model: 1,700
Photo credit: Eric Hernandez, Look Photography
The nautical theme is captured through the design, colors and architectural details of Unit J model at Port 121 along the scenic Seabridge Marina. These elements work well together in establishing a sense of place.
"The color scheme — the beautiful turquoise, chocolates, whites and linen — was driven by the beautiful hues and blues of the water in the community," says Kimberly Sandoval, senior associate with CDC Designs and lead designer on the project. "We had the dark espresso woods to keep it rich and very warm and inviting."
The high volume ceilings, paneling detail on the walls, and floor to second floor ceiling drapery all create a certain "wow factor." Sandoval says traffic has been good and the model has been well received.
"The interior merchandising really worked well with that unique architecture," she says.
Intro: The 2009 National Sales and Marketing Award Gold Winners
|Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million|
|Bridgeland, Cypress, Texas | Best Master Planned Community of the Year|
|The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year|
|Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design|
|Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000|
|Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000|
|Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million|
|The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million|
|Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community|
|Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage|
|1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads|
|Simonini Builders Corporate Brochure | Best Corporate Brochure|
|MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000|
|Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad|
|NXT at Windemere by the Lake, Toronto | Best Graphic Continuity|
|Shappell Matchmaker Campaign | Best Internet Marketing Campaign|
|'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign|
|Additional Gold Award Winners|
|Judges – 2009 National Sales Marketing Award|