A profile of 2009 National Sales and Marketing Gold Award Winner Simonini Builders Corporate Brochure
Simonini Builders Corporate Brochure / Best Corporate Brochure
Builder: Simonini Builders, Charlotte, N.C.
Ad agency/PR firm: AF Prince Associates, Matthews, N.C.
Cost per piece: $14.60
Simonini saw an opportunity to pull together some great photography of its homes into a promotional, coffee table-type book that could be used as a gift or a high-end marketing piece for its custom building division. To come up with copy, the company did an internal brand audit, speaking to clients, employees and salespeople to get a grasp on the true personality of the company.
"When we got it all written, we said, 'This is great stuff," says Scott Teal, Simonini's marketing director. "We don't want to limit the number of people who get their hands on this kind of information. So we decided to expand it to a less expensive but still eye-catching and professionally created piece."
The brochure was hand-delivered to existing clients and key real-estate agents who have worked with Simonini product in the past. It's now mailed out with a handwritten note to model home visitors and prospective clients.
"We currently use it as a follow-up piece," says Teal, "It's just another means to keep the conversation going."
Intro: The 2009 National Sales and Marketing Award Gold Winners
|Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million|
|Bridgeland, Cypress, Texas | Best Master Planned Community of the Year|
|The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year|
|Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design|
|Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000|
|Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000|
|Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million|
|The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million|
|Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community|
|Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage|
|1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads|
|Simonini Builders Corporate Brochure | Best Corporate Brochure|
|MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000|
|Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad|
|NXT at Windemere by the Lake, Toronto | Best Graphic Continuity|
|Shappell Matchmaker Campaign | Best Internet Marketing Campaign|
|'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign|
|Additional Gold Award Winners|
|Judges – 2009 National Sales Marketing Award|