Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
Pulte Hosts Trolley Tour for Brokers
Pulte Home Corporation is taking Pennsylvania realtors for a ride, and the realtors are loving it.
|Realtor response to Pulte’s trolley tours has been overwhelmingly positive. From Pulte’s perspective, having a (well-fed) captive audience for a couple of hours is a plus too.
Pulte Home Corporation is taking Pennsylvania realtors for a ride, and the realtors are loving it. In an innovative marketing move, Pulte is inviting local real estate brokers on trolley tours of their new home communities in Delaware, Bucks, Chester and Montgomery counties.
The first tour was of Brandywine Overlook, a community in East Bradford, Pa. The trolley picked the brokers up at their offices, then they were served lunch in the decorated dining car and given a tour of the community, all in about two hours.
Margot McKee, Associate Broker with Weichert Realtors of West Chester, when asked what she thought of the tour, said "They’re really cool." Besides being an interesting idea, she said, it also gave the brokers a totally different vantage point of the homes. "When you’re [higher] up, which you can’t be in a car, you can see more."
Cindy Cameron, sales manager at Pulte, says the trolley tours have been successful. "It’s only a very short period of time that we need their attention and it allows us all the exposure we need...It’s really like having a captive audience."
For Cameron, an added advantage of the trolley tours is that they allow her a greater opportunity to meet with each of the real estate brokers and answer any questions - something that’s difficult to do in the usual luncheon format.
And what is for lunch? "Filet mignon," answers Mike Disler, vice president of sales and marketing for Pulte’s Delaware Valley Division. "I was picturing a box lunch with a sandwich and a piece of fruit, but it was top notch."
Pulte has trolley tours scheduled for each of its eight communities in the region, and plans to host tours for the 13 communities set to open soon.