When home builders are asked which information they deem most critical to the improvement of their businesses, info about new products is always near the top of the list. And for good reason.
Redefining the Supply Chain
There's more to the supply chain than manufacturers, distributors and builders.
The standard definition of the building material supply chain goes something like this: Raw material manufacturer > Building material manufacturer > Distributor > Contractor > Builder. The supply chain can be expanded to include key influencers who are code officials, utilities, lenders, architects and state and local HBAs. Let's look at a few of these and I will explain what I mean.
- Code officials. Many manufacturers focus on state and local code officials by educating them on the proper installation of their products, as well as providing building science education — all in an effort to minimize field issues.
- Lenders. A manufacturer can get ahead of its competition by learning of new projects early in the game, which requires developing relationships with key lenders.
- Architects. It is important to identify architects who have key builder clients, as they can influence builders in determining which products to specify.
Read more posts by Glenn Singer at www.HousingZone.com/Blogs.