With their laser focus on the 55-and-older market, I wonder if home builders and developers might be overlooking an emerging niche: singles.
Redefining the Supply Chain
There's more to the supply chain than manufacturers, distributors and builders.
The standard definition of the building material supply chain goes something like this: Raw material manufacturer > Building material manufacturer > Distributor > Contractor > Builder. The supply chain can be expanded to include key influencers who are code officials, utilities, lenders, architects and state and local HBAs. Let's look at a few of these and I will explain what I mean.
- Code officials. Many manufacturers focus on state and local code officials by educating them on the proper installation of their products, as well as providing building science education — all in an effort to minimize field issues.
- Lenders. A manufacturer can get ahead of its competition by learning of new projects early in the game, which requires developing relationships with key lenders.
- Architects. It is important to identify architects who have key builder clients, as they can influence builders in determining which products to specify.
Read more posts by Glenn Singer at www.HousingZone.com/Blogs.