Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
Market Data + Trends
February Market Reveals Record Housing Supply Drop, Slow Existing Home Sales
Housing supply dropped dramatically from January, resulting in a hit to February existing home sales. Compared to January, February closed sales…
Financing
Mortgage Rates Return to March 2020 Levels
Mortgage rates increased again this week as the market heads into the busy spring season, but it doesn’t appear to be scaring many buyers away,…
Market Data + Trends
Demand for Second Homes Outpaces Primary Home Demand
Homebuyers continue to navigate a difficult housing market as home prices go up, home listings go down, and higher than usual demand for secondary…
New-Home Sales
How New-Home Salespeople Can Talk Rising Prices With Buyers
On this installment of The Weekly, K. Hovnanian VP of sales Chris Hartley shares his advice for new-home salespeople when discussing rising home…
Market Data + Trends
Majority of Buyers Face Bidding Wars With No Relief Expected
More active buyers are finding their homebuying journey extended as bidding wars rage on. According to a new survey by the National Association of…
Sales
Debunking Common Homebuying Myths
There are six primary myths when it comes to home buying that many renters still believe, but knowing the facts could inform renters that their…
Market Data + Trends
Zillow Says a Faster Market Caused More Homes Sales
Homes are lasting mere days on the market before being scooped up, and Zillow says if this pandemic trend continues, it could be the new normal.…
Market Data + Trends
Buyers are Optimistic for Purchasing in 2021 as Pent-Up Demand Grows
Stress brought on by 2020 may be fading for some 28 million optimistic Americans who are considering buying this year. According to a NerdWallet…
Market Data + Trends
Prospective Buyers Still Plan to Purchase in 2021
The latest report from the National Association of Home Builders found an increasing number of Americans planning to purchase a home within the…
Market Data + Trends
Existing Home Sales Soared in 2020 Despite Record Low Inventory
Existing home sales hit a 14-year peak in December, with a seasonally adjusted annualized rate of 6.76 million units closed. If housing inventory…
