Sales



Features
December 28, 2011

Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.

managing through the downturn, homebuilder management, management techniques for

Here’s a look at the stages of grief that builders have encountered while riding the bumpy road of the recession.

Features
November 21, 2011

No builder or sales organization has ever successfully navigated through difficult times by relying on hope. Here’s a look at the stages of grief that builders have encountered while riding the bumpy road of the recession.

Green home builders, green homes, selling green homes, selling energy-efficient

How to sell a certified green home

Features
November 20, 2011

There is no single way to sell green successfully. Experts from the NAHB Research Center share best practices from some of the nation’s leading green-home builders.

New home sales, home selling techniques, bob schultz

Even in the toughest of housing markets, builders that adopt and believe in the fundamentals of new-home sales will find success

Features
October 23, 2011

Even in the toughest of housing markets, builders that adopt and believe in the fundamentals of new-home sales will find success. Here’s proof.

ipads for construction, tablets for construction, how builders are using ipads,

Touch, zoom, sell: How builders are using tablets to sell homes

Features
September 22, 2011

WCI Communities, Sivage Homes, and William Lyon Homes are among the builders that are connecting with buyers in new ways through the use of tablet computers.

Builders across the country are turning to tablet technology at a growing rate —

Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.

Features
September 21, 2011

Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.

foreclosures, delinquent mortgages, housing market, rentals

foreclosures, delinquent mortgages, housing market, rentals

News
August 10, 2011

The Obama administration will announce plans Wednesday to seek investors' ideas for turning thousands of foreclosed properties owned by government-backed entities into rental homes.

john burns, consumer research, new home building, new home sales, homebuilding,

Contrary to popular belief, consumers are in the market for their next home. But what they desire in a new home is much more tha

Features
June 12, 2011

Contrary to popular belief, consumers are in the market for their next home. But what they desire in a new home is much more than the lowest price and a great location, according to a survey of more than 10,000 potential home buyers by John Burns Real Estate Consulting.

The Internet has revolutionized the way customers work with Realtors. Yet most b

new home sales, home sales, selling new homes, selling homes

Features
June 11, 2011

The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor relationships.

Understanding generational influences could be the difference between closing the sale and having potential buyers walk away.

Features
June 11, 2011

Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make purchasing decisions, and negotiating strategies that could backfire on you.

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