Sales



Features
February 20, 2011

Having a clear strategic vision, demanding accountability, and performing as both a leader and manager are vital to taking charge of a new-home sales organization, writes sales management and training expert Bob Schultz.

8 essentials to re-starting a failed communities

8 essentials to re-starting a failed communities

Features
February 20, 2011

If you think improved pricing is all you need to successfully restart a failed community, think again. Learn what the best professionals are doing to ensure success when entering a community that was abandoned by the previous builder.

16 tips for driving consumer traffic

16 tips for driving consumer traffic

Features
February 07, 2011

People can’t buy what they don’t know is for sale. For sales and marketing pros, the key is to connect with the right buyers at the right time. We talked to sales and marketing pros — consultants with clients across the country and the managers who are in the trenches — to find ideas to drive prospective buyers to websites and sales centers.

Obama’s mortgage-market reform plan calls for winding down Fannie Mae, Freddie M

Obama’s mortgage-market reform plan calls for winding down Fannie Mae, Freddie M

News
February 11, 2011

The Obama administration’s long-awaited proposal for reforming the U.S. mortgage market calls for shuttering both Fannie Mae and Freddie Mac over a period of five years or more. The two agencies, along with the Federal Housing Administration, currently provide more than 90 percent of housing finance.

2012: The year mobile takes over

2012: The year mobile takes over

Features
January 31, 2011

Next year, for the first time, it’s expected that more consumers will access the Internet using a mobile device than a traditional desktop or laptop computer. The proliferation of smart phones like the iPhone and Droid — combined with the precipitous drop in price for these high-tech devices and better data connections — means that a sizable chunk of the population is connected 24/7.

First-time buyer survey: Family features, ample storage most desired amenities i

First-time buyer survey: Family features, ample storage most desired amenities in a home

Features
January 31, 2011

Neighborhood schools, ample garage space, walk-in-closets, and walking/biking paths are among the community and home features most desired by first-time buyers, according to a survey of Professional Builder readers. Other desirable home features include an open-plan design, walk-in shower, master bathroom with dual vanities and separate tub and shower, and energy-efficient systems.

NAHB sees challenge to mortgage-interest deduction ahead

NAHB sees challenge to mortgage-interest deduction ahead

News
January 31, 2011

The mortgage-interest deduction, a pillar of the nation’s long-held support for housing and the American Dream, is under assault, say NAHB observers who make it their full-time job to stay on top of the shifts in thinking in Washington. According to NAHB chief lobbyist Joe Stanton, the mortgage-interest deduction is in the mix this spring as a new Congress meets for the first time and begins wrestling with ideas for reducing the deficit. Some economists estimate that removal of the deduction would lower home values another 15 percent.

News
January 07, 2011

The housing market in Manhattan has slipped slightly, after both the pace of sales and median home prices fell, according to The Wall Street Journal.

Features
January 01, 2011

This past September, we wrote extensively about the state of builder and buyer financing, which no doubt is one of the most-difficult challenges home builders face today. For weeks after the issue had hit our readers’ desks, I received nearly a dozen letters from builders stating how our special report was spot-on, and that they feel “stuck” without support from their traditional banking partnerships — stuck with land that cannot feasibly be developed, stuck with homes that are partially completed, and stuck with buyers that cannot quality for a mortgage under the new rules of lending.

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