Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
Sales + Marketing Trends
Measuring Buyer Demand From Showing Appointments
Measuring buyer demand in a different way, the ShowingTime Showing Index compares the number of appointments made for virtual or in-person …
Design
What Features Prospective Buyers Focus on During Showings
What do homebuyers look at first when touring a prospective home? With the help of some eye-tracking spyglasses, there are actual hard facts that…
Sales
Home Prices Are Rising Too Fast
Home sales could have been more robust if there were more listings.
Market Data + Trends
D.C. Housing Market Continues to Boom
Washington, D.C. was gearing up for a booming spring selling season before the pandemic hit. Back in March, prices were already increasing and…
Market Data + Trends
Bad Time to Buy? Increasing Number of Buyers Think So
As home prices continue climbing, the number of confident buyers dwindles. According to a new survey from Fannie Mae, the number of buyers who…
Government + Policy
Upcoming Election Adds to Buyer, Seller Concerns
As if the pandemic is not stressful enough, some homebuyers and sellers are now concerned about the presidential election affecting their buying…
Housing Markets
High-End Buyers Flock to Ski Resort Towns
The worry of possible limitations on skiing activities at resorts did not keep buyers away. In fact, one broker said this summer became the…
Market Data + Trends
Denver Sees Most Competitive Market—Homes Sold in Six Days
Denver is in the midst of its most competitive housing market in history. CNBC says telecommuting can be blamed for the record-breaking market.…
Sales + Marketing
The Uberization of New-Home Sales
On-demand appointments can boost sales conversions and align your team with today’s homebuying realities
Sales
How Are International Market Prices Performing Compared to US?
In America, home prices have seen double-digit increases in response to buyer demand and limited inventory, but many international cities are at…
