Sales



Features
October 07, 2010

Instead of price chasing the competition, Wathen-Castanos reinvents itself as a high-performance, green builder to grow during the market’s ‘darkest days.’

Features
October 07, 2010

Now in year five of the worst housing market downturn since the Great Depression, most builders by now have faced monumental challenges to keep their doors open. In an effort to explore the key takeaways and lessons learned from this downturn, we sat down with three builders to discuss the impacts of the economy on their businesses.

Features
October 19, 2010

Every step in the process of selling a house has its challenges, but perhaps none is more frustrating than having the appraisal on a house come in well below the sale price. Not satisfied with the appraised value of your new homes? Follow these practical steps for avoiding the dreaded low appraisal.

Features
September 15, 2010

All builders look for sales superstars, yet few companies are consistently able to make great sales hires. Here are 10 traits to look for when recruiting your next sales professional.

A growing number of builders are moving into the green homes business.

Features
September 15, 2010

A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on positioning green in the marketplace.

News
September 01, 2010

Home builders that focus on increasing customer satisfaction also get more referrals.

Features
March 01, 2010

The majority of builders say they would be building and selling more homes today if funding was more readily available, according to Professional Builder's latest reader survey.

Features
March 01, 2010

Take a lesson or two from these award-winning Nationals entries.

Features
February 01, 2010

Salespeople who take the time to gain the trust of their customers and help them solve their housing problems are the most likely to get the sale.

Features
October 01, 2009

Rodney Hall of The Talon Group discusses the connection between sales and happy, thriving employees -- possible even in the midst of a difficult housing industry.

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