Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
New-Home Sales
Winning Strategies for Selling New-Construction Homes
Recent market conditions have taught home builders some valuable sales lessons and have also forced builders to take a hard look at how they're engaging homebuyers in order to meet rising expectations
Market Data + Trends
Homeownership Survey Results: Adapt Your Strategy for Shifting Consumer Sentiment
A recent survey about homeownership finds that while consumers believe in homeownership, many think now is not the right time to buy
Market Data + Trends
Existing Home Sales Declined for 11th Consecutive Month in December
As soaring home prices continued their longest streak on record, existing home sales slowed for the 11th month in a row in December 2022
Market Data + Trends
Could a Drop in Pending Home Sales Translate to Lower Home Prices in 2023?
Pending home sales fell for the sixth consecutive month in December, and housing experts say waning buyer demand could lead to more significant price drops in the months ahead
Purchasing
Sales 101: When Negotiating, Pay Attention to Body Language
Your ability to recognize nonverbal cues at the negotiating table can mean the difference between a bad deal and a successful outcome in a sales negotiation
Sales + Marketing
Where to Go When the Housing Market Gets S.L.O.W.
There are two paths you can take in a changing new-home sales market, but only one of them will help you succeed during a slowdown
New-Home Sales
Debunking the Myths—Why Buying a New-Construction House May Be a Better Alternative
First-time buyers have traditionally strayed from new-construction homes in favor of more affordable existing houses, but buying new also offers a number of can't-miss benefits
Market Data + Trends
A Record Share of Sellers Offered Concessions in Q4 2022
As homebuyer demand wavered in the final quarter of 2022, sellers were forced to make concessions and slash their listing prices
Sales
November Existing-Home Sales Slow to Lowest Level Since 2011
Home sales slowed at a rapid pace in November as soaring mortgage rates continued to price out prospective buyers
Market Data + Trends
2022 Housing Market in Review: A Year for the Record Books
Rattled by soaring inflation, a turbulent economy, and a major pullback from would-be buyers, the 2022 housing market was nothing short of extraordinary
