Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
Sellers See Substantial Gains on the West Coast
Homeowners who sold their homes in 2017 saw a median nominal gain of $38,856, while sellers in some West Coast cities saw up to six-figure profits…
The Losers in Today’s Housing Market
Today’s abnormally high housing prices and low inventory have created a market where buyers, sellers, and builders are all struggling to…
Sales + Marketing Best Practices
Teach Your Sales and Marketing Teams to Play Nice
Friction between sales and marketing can be the kiss of death for a home builder. Here's how to avoid it and have your sales and marketing team thrive
Environmental
Climate Risk's Impact on Home Values
Home values increasingly depend on how vulnerable the property is to climate change. Attom Data's finds that…
Affordability
Risk Potential
As high demand spurs home price growth and fierce competition, constraining a supply of affordable homes, experts are watching for potential ramifications, including other, riskier behaviors
A Hot Summer for Housing
A combination of rising demand, prices, and mortgage rates will keep the housing market difficult for buyers through the 2018 summer.
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Sales
Seeing the Future of Online Sales
While the human touch will always be essential in home sales, technology can help by enhancing what an online sales consultant can do
Zillow Is Entering the Homebuying Market
This week, online real estate platform Zillow announced a change in its business model. The company will be buying…
Sales + Marketing
Welcome to the Sales Environment of the Future
Information is available faster and in larger quantities than ever before. Taking best advantage means using a mix of technologies
No-Fail Home Presale
How to generate buzz, momentum, and sales activity when launching new communities
