Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
New-Home Sales
Despite Rebounding in November, Home Sales Are Slowing Nationwide
New-home sales inched higher in November after posting little to no growth throughout much of 2022, but an ongoing affordability crisis is keeping most would-be buyers glued to the sidelines
Market Data + Trends
As Mortgage Rates Rise, Existing-Home Sales Are Inching Toward Record Lows
Rising interest rates are causing would-be buyers to back out of the for-sale market, and that waning demand is leaving homes on the market for nearly a week longer than a year ago
Housing Markets
98 of 100 Largest Markets Saw Steep Price Drops in September
The housing market is rebalancing after a competitive period of low interest rates, huge buyer demand, and competitive home prices
New-Home Sales
Trend Shows Improving Buyer Expectations of Housing Affordability in Q2, Q3 2022
But the National Association of Home Builders attributes these affordability shifts to changes in the composition of prospective buyers rather than increase in overall affordability
New-Home Sales
Trick or Treat? Market Slowdown Is No Treat for Sellers
According to Zillow, the average number of days homes are staying on the market continues to climb, a 45% increase from last year
Sales
Strategies for Building a Strong Sales Team
Regardless of whether your home building company is small or large, a strong sales process and team can improve your business and and help it grow
New-Home Sales
Consumer Confidence Reaches 5-Month High Despite Recession Fears
America's big spenders sprang back into action in September, but when it came to home purchases, consumers weren't quite so confident
Housing Markets
Which States Are Attracting High-Earning Households and How That Affects State Financials
Households that make over $200,000 are in the minority, but their movement across states can make a significant difference
New-Home Sales
High Prices Remain Top Reason Why Homebuyers Struggle With Closing Deals
Homebuyers report facing several difficulties while looking for a new home
Sales
Population Increases in High Fire and Flood Areas as Homebuyers Move to Get More for Their Money
More homebuyers are moving into risky areas, causing prices to increase
