Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
New-Home Sales
How Many New Homes Will It Take to Fix the Housing Shortage?
The U.S. is facing a housing shortage, so why aren’t more homes being built?
Housing Policy + Finance
Will Fannie and Freddie’s Conforming Loan Limit Increase in 2023? If So, By How Much?
Economists are watching sales and prices for what the new limits may be
Housing Markets
Market Update: Rents Continue to Climb, But Pace Slows
Increasing rents may impact inflation in 2022
New-Home Sales
Growing Interest Rates Don’t Deter Luxury Home Sales
Interest in luxury home sales has slowly increased since the beginning of the pandemic in 2020. In 2022, builders are selling more of them, even as interest rates rise
Sales
Homebuyers Are Becoming More Optimistic About Housing Availability
Across regions, more homebuyers are expecting housing availability to improve
New-Home Sales
Home Builders: What Can You Leave Out But Still Sell?
Many home builders are examining ways they could cut costs while still delivering a great quality home to buyers
Community Development
Building a Pedestrian-Friendly Legacy Community
A home's community is an often overlooked 'X factor' determining (at least in part) its resale value. These tips from Housing Design Matters make community a priority
Sales
The Home Sales Process: To Chunk or Not to Chunk?
The home sales process is complex; chunking is one way sales professionals can make the homebuying journey more manageable for their customers
Exclusive Research + Data
Home Affordability Report Shows Increased Pressure for Attainable Housing
Housing affordability continues to be a hot topic, as demand for homes outpaces supply and wage growth fails to keep pace with home-price appreciation
Housing Markets
Full-Year Home Sales on Track for Record High After October Increase
With a greater presence of investors and more job additions, real estate agents anticipate a record year for the 2021 housing market
