Sales



3 social media myths debunked

3 social media myths debunked

Features
October 26, 2012

Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result, says sales management guru Bob Schultz.

Is social media critical to marketing new homes?

Is social media critical to marketing new homes?

Features
September 28, 2012

As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?

News
August 22, 2012

The National Association of Realtors (NAR) reported existing-home sales rose 2.3 percent in July.

Bob Schultz: How builders and developers can partner to boost sales

Bob Schultz: How builders and developers can partner to boost sales

Features
August 20, 2012

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.

Demographic trends: Who’s going to buy your next home?

Demographic trends: Who’s going to buy your next home?

Features
July 23, 2012

Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note.

4 key buyer types — and what they want in new-home design

4 key buyer types — and what they want in new-home design

Features
July 06, 2012

Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.

5 design concepts to spark new-home sales

5 design concepts to spark new-home sales

Features
July 02, 2012

Professional Builder’s House Review collaborative presents five design solutions that can help production home builders sell more homes in the recovering market.

Discover the forgotten search engine

Discover the forgotten search engine

Features
June 04, 2012

YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.

Techniques for mastering social media in new-home sales

Techniques for mastering social media in new-home sales

Features
May 24, 2012

Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company.

Sales strategies: What the Housing Giants are doing

Sales strategies: What the Housing Giants are doing

Features
May 14, 2012

Three Housing Giants share their sales successes, challenges, and

strategies for growing their businesses in the recovering housing market.

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