Technology has become integrated into our homes with devices such as networked doorbells, smart thermostats, and wireless light bulbs.
4 key buyer types — and what they want in new-home design
Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.
5 design concepts to spark new-home sales
Professional Builder’s House Review collaborative presents five design solutions that can help production home builders sell more homes in the recovering market.
Discover the forgotten search engine
YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.
Techniques for mastering social media in new-home sales
Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company.
Sales strategies: What the Housing Giants are doing
Three Housing Giants share their sales successes, challenges, and
strategies for growing their businesses in the recovering housing market.
Bob Schultz: Put some pop in your POP
Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.
Pulse 2012, report, survey, sales performance, IBS, Orlando
The results of a new survey by nearly 300 sales and marketing leaders in the home building industry were revealed at the Sales and Marketing Pulse 2012 event at the BB King Blues Club in Orlando, Fla., on Feb. 8, 2012 during the International Builders Show.
Tips for using 3D digital models to sell homes
Early adopters of 3D design share advice on selling with virtual model homes.
In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offer
In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.
Pending home sales, PHSI, index, December 2011, decrease
The latest edition of the Pending Home Sales Index indicates that sales declined in December 2011 but were still significantly higher than the previous year, according to the National Association of Realtors.