Sales



4 key buyer types — and what they want in new-home design

4 key buyer types — and what they want in new-home design

Features
July 06, 2012

Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.

5 design concepts to spark new-home sales

5 design concepts to spark new-home sales

Features
July 02, 2012

Professional Builder’s House Review collaborative presents five design solutions that can help production home builders sell more homes in the recovering market.

Discover the forgotten search engine

Discover the forgotten search engine

Features
June 04, 2012

YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.

Techniques for mastering social media in new-home sales

Techniques for mastering social media in new-home sales

Features
May 24, 2012

Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company.

Sales strategies: What the Housing Giants are doing

Sales strategies: What the Housing Giants are doing

Features
May 14, 2012

Three Housing Giants share their sales successes, challenges, and

strategies for growing their businesses in the recovering housing market.

Bob Schultz: Put some pop in your POP

Bob Schultz: Put some pop in your POP

Features
April 13, 2012

Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.  

Pulse 2012, report, survey, sales performance, IBS, Orlando

Pulse 2012, report, survey, sales performance, IBS, Orlando

News
March 14, 2012

The results of a new survey by nearly 300 sales and marketing leaders in the home building industry were revealed at the Sales and Marketing Pulse 2012 event at the BB King Blues Club in Orlando, Fla., on Feb. 8, 2012 during the International Builders Show.

Tips for using 3D digital models to sell homes

Tips for using 3D digital models to sell homes

Features
March 05, 2012

Early adopters of 3D design share advice on selling with virtual model homes.

In today’s market, home buyers have come to expect incentives and discounts from

In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offer

Features
February 24, 2012

In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.

Pending home sales, PHSI, index, December 2011, decrease

Pending home sales, PHSI, index, December 2011, decrease

News
January 25, 2012

The latest edition of the Pending Home Sales Index indicates that sales declined in December 2011 but were still significantly higher than the previous year, according to the National Association of Realtors.

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