Fifty members of Connecticut's home building industry attended a pilot event in November to learn how to sell homes with the ENERGY STAR® rating, how to approach customers about building an energy-efficient home and how building energy efficient homes can increase their sales.
Sponsored by United Illuminating Company, a Connecticut utility company, lighting retailers and manufacturers who've earned the ENERGY STAR® rating networked with builders and answered their questions and concerns.
Selling tips presented at the event included:
- Learn what long-term savings are associated with which energy efficient products and pass the information along to your prospects.
- Point out the environmental and health benefits — like reduced greenhouse gas emissions — of using energy efficient products in new homes.
- Place ENERGY STAR® marketing materials that summarize the features and benefits throughout the model home or sales office.
- Develop relationships with ENERGY STAR® manufacturers that can help you tailor a marketing program.
The event will be used as a model for other building markets across the country, according to Renee Cormier, spokesperson for United Illuminating Company.
Advertisement
Related Stories
Sales
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Affordability
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
Market Data + Trends
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
