2009 National Sales and Marketing Award: NXT at Windemere by the Lake, Toronto

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A profile of 2009 National Sales and Marketing Gold Award Winner NXT at Windemere by the Lake, Toronto

March 01, 2009

NXT at Windemere by the Lake, Toronto / Best Graphic Continuity Builder/developer: Cresford Developments

Ad agency: LA Inc., Toronto



NXT Condominiums' graphic identity was inspired by the Fendi Casa furnishings used in the models and the amenity areas within the building.

"It's a fabulous line," says Jennifer Morren of LA Inc. "Casa Fendi is new to Toronto. They design everything from linens to carpets and area rugs, to couches and beds."

Every marketing piece made good use of interior shots showcasing Fendi Casa furnishings and was pulled together with the bold yellow NXT logo.

"We based a lot of our marketing campaign around that whole very high-end fashion look and feel," says Morren. "We also wanted it to have a very neighborhood feel. But living down by the water and living an active lifestyle could also be very cool and fashionable. So we came up with the very vibrant yellows in our campaign and the very cool metallic grays."

Morren says the Fendi Casa tie-in nets lots of media coverage.

"We were able to expand our media opportunities into fashion magazines," she says. "It was something everybody wanted to see."
















 


Intro: The 2009 National Sales and Marketing Award Gold Winners

Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million
Bridgeland, Cypress, Texas | Best Master Planned Community of the Year
The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year
Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design
Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000
Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000
Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million
The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million
Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community
Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage
1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads
Simonini Builders Corporate Brochure | Best Corporate Brochure
MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000
Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad
NXT at Windemere by the Lake, Toronto | Best Graphic Continuity
Shappell Matchmaker Campaign | Best Internet Marketing Campaign
'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign
Additional Gold Award Winners
Judges – 2009 National Sales Marketing Award

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