Like many of you, we struggle with deploying resources to deliver a top-notch product in a dynamic world

The residential construction industry likes to stick with what it knows when it comes to rigid foam insulation. For BASF’s Justin DeMarco, that’s a mindset that needs to change.

The new year brings an opportunity to look ahead—to crunch the numbers, predict the trends, and prepare for what’s to come. What does 2019 have in…

Every year, The New American Home project proves to be a challenge. This year was no exception

Many home builders find that selling a green home (or a high-performance or sustainable or net zero home) is at least as hard as building one. Why? 

Is spray foam’s reputation earned? BASF’s Chris Rosemond separates fact from fiction when it comes to the insulating material

Sure, a concrete floor is typical for a…

Pick your head up on occasion to glimpse these new tools and how they’re helping builders do better

In business, forecasting is important and, in home building, a must

What will be trending underfoot in 2019? Count on some familiar flooring styles—think wide planks, large tiles, and oak—as well as a few new looks such as blondes