March 14, 2016

Tight margins, impact fees, land costs, and buyer expectations conspire to make entry-level homes a tough code to crack.

March 14, 2016

Just over a year ago, at a conference in January 2015, I sat with a local builder and listened over lunch as a leading housing economist revised his 2015 forecast down to “only” 36 percent growth in housing because too many Millennials were holding out.

March 01, 2016

Striving for Quality is nothing new, it’s an ongoing journey. Here is a quote for St Patricks Day from Michael Collins.

February 29, 2016

Attending the International Builders’ Show (IBS) each year is always such a great time for us at BASF, and this year was no exception.

February 18, 2016

Traditional green building certifications are rapidly becoming obsolete, which in many ways is actually a good thing. Within the last couple of decades, sustainability has successfully infiltrated common construction practice and the awareness of the general public.

More and more home buyers are researching online. For big purchases, consumers will continue to research and browse online for months and even years.  How can you stay in front of these buyers effectively and build credibility for your homes at the same time? Most builders have basic contact form

This is the time of the year when predictions and forecasts for the housing industry are all over the news. This year is no different in that respect, but the tenor of this year’s forecasts is a little unusual.

This month we profile winners of the 2016 Nationals, a competition sponsored by the NAHB’s National Sales & Marketing Council, which salutes excellence in sales and marketing in home building.

February 10, 2016

Last month I introduced the notion of fallacies in home building—those beliefs we may be completely committed to yet which are errant and lead us astray.

February 18, 2016

We sat down with our partners from Armacell and Frost King – two well-known and respected brands in this space – to help us walk through the essentials of pipe insulation.

Everything we do leaves an impression on people. This is why marketing, in one form or another, is a must for anyone with a product or service to sell. For home builders, all of whom are selling the most expensive and emotional purchase of someone’s life, marketing is more than a simple must.

February 03, 2016

The lure of a walkable downtown, public parks, and vibrant city life is driving buyers to seek out urban infill properties. When designed properly, new homes will revitalize a downtown area by aligning today’s architecture with the contextual cues of the existing city fabric.

Whether you’re a squad leader responsible for 10 soldiers, manager of 100 workers at a Red Lobster, CEO of 2000 employees in a mid-sized corporation, or the President of the United States, it’s lonely at the top.

February 01, 2016

I thought Id provide a generic job description for a Quality Manager for any of you out there creating a new role in this area or wanting to update your current job description.

February 02, 2016

The East Coast and Mid-Atlantic states are only a few weeks out from the devastation caused by Winter Storm Jonas (did you know it had a name?), which walloped most of them with several feet of snow, including a whopping 40 plus feet in West Virginia.

January 27, 2016

I decided to launch Fortress Builders at what some might say was the worst possible time. This was in 2010, when banks were still recovering from the recession and less than willing to lend to unknown builders.


The home building industry has experienced a lot of change in the past decade, but one area that many builders still overlook is how online communications is revolutionizing the buying process.

Working with virtual, geographically dispersed teams is challenging, but often a must in construction. How can you make sure your teams and partners are in sync when it comes to managing complex projects?

January 19, 2016

Photo: Chang Kyun Kim Photography

Last fall my wife and I purchased a new home.


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