April 18, 2016

While your customers may know their goals for their home renovation, few will shy away from admitting they need professional insight when it comes to choosing the right materials.

April 21, 2016

A few years ago, I drywalled and taped a house with a foyer that had a long barrel ceiling the customer was really excited about. The carpenter did a great job framing the ceiling, and the drywall was easy to install and finish. The problem was that I only finished it to a level 4.

April 15, 2016

Creating a new deck or updating an existing one is a great way for homeowners to add more space and increase home value at the same time. As the trend of turning backyards into outdoor living and entertaining spaces grows, decks are an excellent, affordable option.

April 05, 2016

It was a cold Chicago winter day in early 1989 when I first heard a disagreement erupt about which job is toughest in home building.

April 08, 2016

Many home builders emphasize the idea that every member of their organization is a salesperson, regardless of actual title or position. But this rallying call can, unintentionally, get everyone in the company focused on the wrong metric: sales volume. 

When it’s grey in L.A., I sure like it that way,” sings Loudon Wainwright III in “Grey in L.A.,” a lament about perpetual blue skies, traffic, and disillusionment.

Readers of news articles about the housing industry have been inundated for a while with stories about Millennials and their desire to live in the city.

April 01, 2016

The key barriers to Quality Management range from limited exposure to the concepts of Quality through to the off putting technical verbiage.

March 30, 2016

As technology evolves and new appliances and devices become integrated into everyday life, home builders respond with fresh designs. For example, broadband connections are now standard in new builds.

Managing the expectations of your customers—who always want a home built faster than it can be executed—is a challenge. Add balancing those demands with the safety of the project and your crew, and the challenge is even bigger.

March 25, 2016

Water damage is the most frequently filed insurance claim for homeowners, according to the American Insurance Association. Leaky plumbing accounts for the majority of the issues, and while it seems small when it starts, it can cause serious damage to the structure and the finish of homes.

March 21, 2016

Rendering: The Mini Lotus, courtesy Blu Homes

The news that the U.S. is currently approaching full employment, a term that economists use when the number of people looking for jobs is roughly equal to the number of job openings, while good for our economy, is not particularly good news for the construction industry.

March 14, 2016

Tight margins, impact fees, land costs, and buyer expectations conspire to make entry-level homes a tough code to crack.

March 14, 2016

Just over a year ago, at a conference in January 2015, I sat with a local builder and listened over lunch as a leading housing economist revised his 2015 forecast down to “only” 36 percent growth in housing because too many Millennials were holding out.

March 01, 2016

Striving for Quality is nothing new, it’s an ongoing journey. Here is a quote for St Patricks Day from Michael Collins.

February 29, 2016

Attending the International Builders’ Show (IBS) each year is always such a great time for us at BASF, and this year was no exception.

February 18, 2016

Traditional green building certifications are rapidly becoming obsolete, which in many ways is actually a good thing. Within the last couple of decades, sustainability has successfully infiltrated common construction practice and the awareness of the general public.

More and more home buyers are researching online. For big purchases, consumers will continue to research and browse online for months and even years.  How can you stay in front of these buyers effectively and build credibility for your homes at the same time? Most builders have basic contact form

This month we profile winners of the 2016 Nationals, a competition sponsored by the NAHB’s National Sales & Marketing Council, which salutes excellence in sales and marketing in home building.


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