Generating new-home sales revenue and reducing unnecessary costs isn't t all that complicated — when you have a clear, concise action plan. Here are 12 action steps to boost your business

Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.

No builder or sales organization has ever successfully navigated through difficult times by relying on hope. Here’s a look at the stages of grief that builders have encountered while riding the bumpy road of the recession.

Even in the toughest of housing markets, builders that adopt and believe in the fundamentals of new-home sales will find success. Here’s proof

Many managers spend more time researching the purchase of office equipment than on hiring their representatives. New-home sales management expert Bob Schultz offers 10 steps to ensuring you hire only the best of the best

Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz offers tactics for converting these hot prospects into sales.

With fewer potential customers showing up at new-home sales centers, it’s critical you don't miss sales opportunities and have salespeople consistently engaging in high-ROI activities

Want to boost your sales conversion ratio? Track each salesperson’s performance against these 10 sales performance standards

Having a clear strategic vision, demanding accountability, and performing as both a leader and manager are vital to taking charge of a new-home sales organization

Successful builders obsess on sales conversion ratios, tracking key metrics, hiring the right people, and knowing where they stand in the marketplace, writes Bob Schultz in his latest column. Schultz offers 14 ways builders can win in the sluggish economy.