Best Practices

Silvered mink. Mineralized yellow. Iguana? Although these are among 2007's hot colors, choosing the right color for a model living room or an entire development entails more than just…

As the home building industry becomes increasingly competitive, our attitude toward customer satisfaction will need to change. Whereas it used to be a major advantage to have satisfied…

 

We usually approach this column from the perspective of an employer. I'd like to focus this month's column on the job seeker because the fraternity of unemployed in our industry is growing rapidly as…

Location, product and price have been the traditional key drivers of new home sales. Today, this trio of key drivers needs to welcome a new partner: financing. Although financing has always…

An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the…

My tirade on lean production has gone on now for six months. Many who have endured my conference presentations and keynotes of late have suggested I might need stronger blood pressure…

More than half of your customers have already spent time on your Web site.

Statistics show that walk-in customers who have already visited a builder's Web site are more than twice as…

It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with…

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