Best Practices

An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the…

As the home building industry becomes increasingly competitive, our attitude toward customer satisfaction will need to change. Whereas it used to be a major advantage to have satisfied…

 

We usually approach this column from the perspective of an employer. I'd like to focus this month's column on the job seeker because the fraternity of unemployed in our industry is growing rapidly as…

My tirade on lean production has gone on now for six months. Many who have endured my conference presentations and keynotes of late have suggested I might need stronger blood pressure…

More than half of your customers have already spent time on your Web site.

Statistics show that walk-in customers who have already visited a builder's Web site are more than twice as…

It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with…

With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no…

The idea behind the Open Prototype Initiative — what will be a showcase of four high-quality, economically constructed homes — was to improve the way all homes are built in America. And…

 

Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies when a home sold after the company ran an in-flight airline infomercial in which a passenger walks…

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