Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
How to Create a More Inclusive Workplace for Women in Construction
Consider these tips and techniques to attract and retain more women in your home building company and reap the benefits of a more diverse workforce
Ways Women Are Overcoming Hurdles and Making Gains in Construction Careers
Actionable advice for women construction workers who encounter bias on the job
7 Ways Jobsites Could Be More Inclusive and Welcoming to Women
Four industry pros weigh in on simple but significant ways to make construction sites more welcoming to women
Tips for Placing HVAC Ducts in Conditioned Space
See how putting HVAC ducts inside conditioned space in a home benefits both the builder and the homeowner
Built on Happiness: Meet Pro Builder's 2023 Builder of the Year
Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness
What Home Builders Learned From the Downturn
Now in year five of the worst housing market downturn since the Great Depression, most builders have tackled monumental challenges just to keep their doors open. Here are key takeaways from three home builders
4 ways to build green on a budget
It’s good to be green, but everything starts with affordability. That’s what home builders have learned about creating marketable products for cost-conscious, savvy buyers. Solar panels and tankless water heaters are attractive options, but achieving green at an affordable price requires getting back to basics: using land economically, reducing waste, making the most of smaller square footage, and keeping operating costs to a minimum.
4 Steps to Future-proofing Your Home Designs
Make sure your home designs meet the latest code requirements and green standards by applying these simple rules.
Lean Building
Building Lean? Beyond Value Engineering
Builders rightly obsess about cost reduction, but there's a revolution brewing under the banner of Lean operations. On the surface, it resembles traditional value engineering, but there are crucial distinctions
Five Tips on Marketing and Selling Green Homes
A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on positioning green in the marketplace.
Nationals Winners Share Strategies for Sales and Marketing Success
Take a lesson or two from these award-winning Nationals entries.
5 Ways to Avoid Common Roofing Pitfalls
Follow these simple rules for getting your roofing projects just right.
To Learn How Buyers Really Feel, Give Them Anonymity
Home buyers are much more likely to reveal their true feelings about a builder in a third-party survey that elicits anonymous comments.
New-Home Sales Experts Share Their Best Closing Techniques
Salespeople who take the time to gain the trust of their customers and help them solve their housing problems are the most likely to get the sale.
Does Green Help Sell Homes?
The majority of builders recognize the marketing power of green homes, according to a survey of Professional Builder readers.