We Won't Lose a Sale Over Value

Readjust your sales team's approach and get a leg up on the competition

Legacy Communities: Professional Builder's 2009 Builder of the Year

Legacy Communities, whose ability to cater to its community and change with economic times, earns accolades as the 2009 Builder of the Year

10-Second Tip: Web Sites

Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities. A survey by VHT and PropertyPreviews.com showed using video increased the perceived value of the home by nearly 6 percent.

Offer Fireplaces as an Option

Use fireplaces to offer home buyers comfort, energy efficiency and good indoor air quality.

How To

How to Handle Cracks in 3-Coat Stucco

Read about how cracks occur in 3-coat stucco systems and some of the best ways to prevent them

Preventing a Common Home-Building Woe: Water Intrusion

Find out what water intrusion means to your business and why every builder should take steps to prevent it.

Use workplace conversation - not personal conversation - to build rapport with your employees

Author Bruce Tulgan describes why it’s better to use business conversations to build rapport with employees rather than rely on personal details.

How homebuilders can close every customer

Closing a new-home sale takes more than presentation skills. Our new home sales expert offers advice on closing the deal.

Confidence is a Must to Attract and Sell to Homebuyers

Homebuyers won’t bite if they aren’t certain. Professional Builder columnist John Rymer explains how homeubilders have to build their sales team’s confidence if they want homes to sell homes.

Home Builder Customer Loyalty Begins With Trust

Customer trust builds loyalty, which is essential for your business for a host of reasons