7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
Proven Ways to Improve Jobsite Productivity
Consider these solutions for reducing cycle time, hard costs, dry runs, rework, miscommunication, and overall inefficiencies on the jobsite
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
How to Create a More Inclusive Workplace for Women in Construction
Consider these tips and techniques to attract and retain more women in your home building company and reap the benefits of a more diverse workforce
Ways Women Are Overcoming Hurdles and Making Gains in Construction Careers
Actionable advice for women construction workers who encounter bias on the job
7 Ways Jobsites Could Be More Inclusive and Welcoming to Women
Four industry pros weigh in on simple but significant ways to make construction sites more welcoming to women
10-Second Tip: Web Sites
Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities. A survey by VHT and PropertyPreviews.com showed using video increased the perceived value of the home by nearly 6 percent.
What Do We Do Now?
Lean times don't necessarily call for lean measures. Here's what to focus on during down time
We Won't Lose a Sale Over Value
Readjust your sales team's approach and get a leg up on the competition
Legacy Communities: Professional Builder's 2009 Builder of the Year
Legacy Communities, whose ability to cater to its community and change with economic times, earns accolades as the 2009 Builder of the Year
Offer Fireplaces as an Option
Use fireplaces to offer home buyers comfort, energy efficiency and good indoor air quality.
How To
How to Handle Cracks in 3-Coat Stucco
Read about how cracks occur in 3-coat stucco systems and some of the best ways to prevent them
Business Management
Home Builders: Improve Your Cycle Time
A look at how New Urban Builders, in California, shaved off 7,600 days of work in a year by using software to reduce cycle time
Moisture Management
Preventing a Common Home-Building Woe: Water Intrusion
As a home builder, you know you need to take steps to prevent water intrusion in your new-home construction. These key strategies will help you do it
Use workplace conversation - not personal conversation - to build rapport with your employees
Author Bruce Tulgan describes why it’s better to use business conversations to build rapport with employees rather than rely on personal details.
