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How to market homes, guerrilla-style

Imagination and energy can accomplish as much, if not more, in the quest to connect with prospective buyers. We profile builders that are winning with guerrilla marketing tactics.

Toll Brothers settles lawsuit for $25 million

Toll Brothers, the largest luxury home builder in the U.S., agreed to a $25 million settlement in an investor lawsuit, Reuters reported. Investors claimed the company overstated its ability to manage to housing slump. Toll Brothers denied wrongdoing in agreeing to settle.

Centex purchase haunts Pulte one year later

Pulte suffered nearly $1 billion in losses in the third quarter as orders fell and charges racked up on its $1.3-billion purchase of Centex a year ago, the Wall Street Journal reported. To combat the losses, the company plans to reduce costs by nearly $100 million next year by consolidating divisions and cutting staff. Pulte reported losses of about $360 million a year ago.

CAX joins KTGY Group

CAX, a Tysons Corner architectural firm based in Virginia, has merged with California-based KTGY Group.

Call for entries: 40 Under 40 in Residential Construction Awards

Do you have an “up-and-comer” on your Home Building or Remodeling Team? Professional Builder and Professional Remodeler magazines are teaming up to launch the first annual “40 Under 40 in Residential Construction” awards program, honoring “hotshots” in home building and remodeling markets. There is no fee to submit, and you may submit multiple candidates form the same organization. Nominations due: February 1, 2011

Toll Brothers purchases Manhattan property, plans 15-story luxury development

Luxury home builder Toll Brothers made another play in the urban infill market with its purchase of a corner lot on the Upper East Side of Manhattan. Plans call for a 15-story building with approximately 25 luxury residences, with sales expected to commence in the summer of 2011.

Consumer survey: Home style, location more important than price

A new survey of nearly 10,000 consumers across 43 states by John Burns Real Estate Consulting reveals several interesting findings on what buyers want in a home and community today. For instance, only 17 percent of respondents said price was most important; location and home style/design ranked highest.

Toll Brothers purchases Manhattan property, plans 15-story luxury development

Toll Brothers, Inc. has announced the purchase of a property located at 132 East 65th Street, at the southeast corner of Lexington Avenue, on the Upper East Side of Manhattan in New York City. Plans call for a 15-story building with approximately 25 luxury residences, with sales expected to commence in the Summer of 2011.

Starwood Capital infuses TRI Pointe Homes with $150 million for home building operations

Southern California home builder TRI Pointe Homes, LLC, Newport Beach, Calif., has entered into a strategic partnership with an affiliate of Starwood Capital Group Global, LP, a leading global private equity firm focused on real estate. The partnership infuses TRI Pointe Homes with $150 million in new strategic growth equity capital to drive the expansion of its home building operations in California and the Western Region.

4 best practices from the 2011 NHQ Award winners

The NHQ Awards represent the best of the best in quality-driven home building companies, and the 2011 class is no exception. All three winners — Charter Homes & Neighborhoods, Haseko Construction, and Wathen Castanos Hybrid Homes — employ numerous quality management best practices. Here are a few particularly interesting best practices that caught our attention.

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