Now that new-home sales have nearly doubled from their 2010 low, we are facing the challenges of a recovering market.
Home building is hard. When times are tough (i.e. buyer’s market), we jump through multiple hoops for low/no margin sales—that’s hard. When times are great, we retool our operations to handle large volumes of homes with leaner staffs, strained trade partner resources, and increasing cost pressures from labor and material shortages—that’s hard, too. Home building is never easy. Truth is we should embrace hard. It’s the barrier of entry into our business that limits the number of competitors and rewards the hardest working builders, salespeople, trade partners, and land developers. Hard is good for our industry.