Business Management

In my "Lesson's Learned" column last month, we spent a morning with two very successful salespeople — Liz and Beth. The magazine arrived just this week and I have already received e-mails from several people in…

While the land buy sets the stage for profit potential, direct construction costs are the major variable that actually determines what the profit will be.

Because they are variable, a reduction in direct…

About two years ago, I wrote a column called ‘Beyond the call of commissions.' If you missed it, it was, in effect, a "lament." I shared the frustration of many builders who had tried in vain to crack the paradigm of…

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