Clayton, one of the nation’s largest builders, has launched Home Previewer, a mobile app that gives shoppers a 3D view of how a home would look on their homesite.
Business Journal reports that users can choose a home model and location, and then walk up to and around the 3D rendered image to view the home from different angles.
Home Previewer is the first augmented reality app of its kind in the manufactured home building industry.
Clayton intends to introduce a wide variety of digital tools that will be released in the upcoming year. These tools aim to aid customers as they visit local home centers and tour homes on location with their mobile devices on hand, while making the home shopping experience fun, personal and informative.