Apologies to Paul Simon, but when I looked at the long list of design ideas I compiled while at the International Builders’ Show in Orlando, I thought I’d try to mention 50 of them—a nice round num
Find out about five home builders that get customer satisfaction right. If you have not yet spent time on the J. D. Power public Web site and perused the rankings by builder and by city, you should. The data is both fascinating and revealing.
Understanding and managing customer expectation is one of the biggest factors in buyer satisfaction.
To develop your wow factor, select one thing you do or can do better than any other home builder in your area. Master it throughout your organization and make it part of your standard operating procedure.
The builders that score best in customer satisfaction know their customers, which enables them to target their design and marketing to buyers who will be happiest with them.