Apologies to Paul Simon, but when I looked at the long list of design ideas I compiled while at the International Builders’ Show in Orlando, I thought I’d try to mention 50 of them—a nice round num
AVID Ratings Company's Paul Cardis names 10 things homebuilders can do to keep customers walking through the sales room door.
Loyalty builds trust. Read on to find out why earning your customers' trust is important for your business.
Taking a lesson from the esteemed Ritz-Carlton, PB columnist Paul Cardis shares why it’s better to trim costs than to sacrifice your company culture.
Every home builder has stories about clients who make the home building process much more complicated with their demanding personality or with their personal demands. When conflicts arise, finding a resolution can be smooth and speedy — or result in headaches all around, depending on how well the builder and his team are prepared to respond.
Don't let the market get in the way of a new-home sale. AVID Ratings' Paul Cardis explains how you can reduce your cancellations and make a profit.
Professional Builder columnist Paul Cardis explains why Technical Olympic USA’s Engle Homes division in Orlando defies market conditions to come out ahead with 206 closings in 28 days.
No one needs to tell you how important marketing is to staying in business. Likewise, it's no big secret that not all marketing is equally effective at generating new business. With a housing surplus and lackluster sales, it's not enough to hit the target; you need to nail the bull's eye. With referral marketing — promotions and advertising designed to generate referral business — t...
Home building companies with the highest customer satisfaction ratings have experienced little decline in their stock prices compared to companies not known for outstanding customer service.
As the housing market continues to stabilize, successful builders discover giving customer gifts is not enough to satisfy buyers. Rather, builders need to create home-buying experiences tailored to individual lifestyles and and wow buyers with personalization.
Most home builders are seeing their worst margins in 15 years. Thus builders in America now face the acid test on quality and customer satisfaction, when you can no longer afford to give away.