As COVID-19 accelerates home builders switch to digital marketing tools, online sales people are dealing with insane levels of leads to chase. Jen Barkan, online sales coach for Do You Convert, shares 10-action items to help sales people deal with “COVID Crazy.”
For the past few months, walk-in traffic has shifted online, inundating your already busy selves. If you are experiencing insane numbers of leads, this letter is meant for you. For context, one online sales specialist can proactively manage no more than 200 leads per month on average. More leads poorly managed does not result in good appointments and sales.
Advertisement
Related Stories
New-Home Sales
Mortgage Rates Are Up but New-Home Sales Still Solid in March
Lack of existing home inventory drove a rise in new-home sales, despite higher interest rates in March
Sustainability
Mention of Eco-Friendly Home Features Is on the Rise in Sales Listings
Home listing descriptions using eco-friendly terms have been rising over the past five years in line with growing consumer interest in the environment and energy efficiency
Sales + Marketing
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers