What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Demographics
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
Demographics
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Market Data + Trends
Why It's Harder for Young Adults to Move Out of Their Parental Homes in Some States
Data show that in some US markets more than others, young adults aged 25 to 34 are continuing to live in their parental homes. One key reason: affordability
Demographics
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Demographics
A Look at Homeownership Rates Through the Lens of Race and Ethnicity
Data show significant differences in rates of homeownership in the US by race and ethnicity
Demographics
Cities Where It's Easier for Gen Z to Own a Home
Cities in the Midwest and South, such as Fort Wayne, Ind., Corpus Christi, Texas, and Detroit, offer America's youngest a homebuying window of opportunity
Demographics
Report: What Lengths Would Millennials Go to to Own a Home?
Millennials are so desperate to own a home that, even in a pricey market, 78% would consider accepting an interest rate higher than the national average
Demographics
Who's Driving Rental Demand Now
The number of renter households headed by Millennials peaked and is now declining. What will the rental landscape look like with Gen Z?
Market Data + Trends
Reshaping the American Dream: Millennials and Gen Z Struggle to Leave the Nest
Report finds one in five Millennials and two-thirds of Gen Z are taking longer to leave home compared with previous generations
Planning + Development
Rising Demand for Multigenerational Living Sparks Housing Innovation
These new residential development projects accommodate heightened demand for multigenerational living
