What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Demographics
Resumed Student Loan Payments Shake Up the Housing Market
With student loan payments resuming this month, already cost-burdened Millennial and Gen-Z homebuyers are taking a hard look at their finances
Business Management
3 Truths for Home Sales Success Now and Into the Foreseeable Future
Most sales leaders have been in chaos control since 2020. Stop feeding that mindset and start shifting gears using these three insights
Demographics
Millennials Are Willing to Give and Take to Become Homeowners
While other generations are pulling out of the housing market and waiting for conditions to improve, Millennials are doing whatever it takes to become homeowners
Demographics
Americans Are Waiting Longer to Buy Their First Home
The average age of first-time buyers is the oldest on record, thanks to high housing costs and a shortage of entry-level homes
Demographics
A High-Cost Housing Market Favors Baby Boomers
Millennials are losing out to older generations in the hunt for affordable, entry-level housing
Demographics
The Housing Market Is Creating an Epidemic of Loneliness
Homes in social, walkable neighborhoods are becoming increasingly expensive, and young buyers unable to afford them are faced with lonely living situations
Demographics
In the Race to Homeownership, Gen Z Is Trailing Behind
Generation Z is expressing strong interest in homeownership but these first-time buyers face a series of unprecedented hurdles
Demographics
Millennials Are Underperforming in Today’s Housing Market, and It’s Not Hard to Understand Why
A growing number of millennials are reaching peak homebuying age, but amid affordability constraints and a housing shortage, many are finding themselves delayed in the race toward homeownership
New-Home Marketing
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Housing Markets
These Are the Most Popular Housing Markets Among Gen-Z Buyers
Gen Zers are slowly but steadily making their way into the housing market. Here's where they're headed
