What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Housing Markets
States Where Wealthy Gen Xers Move To
Gen Xers, those born between 1965 and 1980, made up the highest share of homebuyers in 2020—they also earn the most out of other homebuying…
Market Data + Trends
First-Time Buyers Make Up Majority of Today's Buyers
Americans’ desire for homeownership continued its rebound from a low point in 2020 through the second quarter of 2021. The National Association of…
Sales
5 Ways to Appeal to Military Homebuyers
Home builders can show their support for military families by following these simple but important steps
Housing Markets
The 150 Best Metros to Live In Ranked
By analyzing the 150 most populated metropolitan areas based on value, quality of life, the job market, and being a desirable place to live, U.S.…
Housing Markets
New Homebuyers Flock to Denver, Las Vegas, Phoenix
According to a recent analysis of U.S. Census data by LendingTree, the cities of Denver, Las Vegas, and Phoenix have the highest ratio of…
Market Data + Trends
Zillow’s Latest Report Dives Deep on Today’s Homeowners
Today’s average homeowner is Southern, 56 years old, married, and has some college education. And although demographics, and especially ones as …
Design
Multigenerational Living a Trend That's 'Here to Stay'
Living with your in-laws? Many would swiftly deny the offer, but an increasing number of young families are welcoming the idea of their parents…
Demographics
Boomers Are Aging in Place and Not Letting Go
Boomers are staying put, which could prolong the housing inventory shortage
Demographics
Majority of Young Adults Plan to Use Their Savings Toward Homeownership
A recent Zillow survey found three in five Millennials and Gen Zers will use their money saved during the pandemic toward a down payment on a home…
Demographics
What States Are the Young, Wealthy Professionals Moving to?
The number of Americans moving homes each year has fallen from 42.6 million in 1999 to 31.4 million in 2019. Younger Americans are most likely to…
