What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Demographics
This is Why Asian American Homeownership Rates Fall Behind
The surge in hate crimes and job losses for the Asian American community has resulted in fewer seeking new communities and homes. The Asian…
Build to Rent
Inside the Single-Family Rental Demand
A new joint report by the Urban Land Institute and RCLCO Real Estate Consulting found the single-family rental market has undergone an impressive…
Home Design
Top Bath and Kitchen Features by Generation
If you’re building and designing for a specific buyer, it’s important to note that desirable home features can differ greatly from generation to…
Demographics
The Next Generation of Buyers Want Homes, Not Rentals
A recent Realtor.com survey found that the majority of Gen Z, now aged between 18 to 25, are more cost-conscious than most and prefer to own a…
Market Data + Trends
Pandemic Exposed Deep Housing Issues, Says Harvard Report
The pandemic exposed the housing industry’s long standing shortfalls, and although construction ramped up to historic levels this year, there’s a…
Q+A
Epcon’s Paul Hanson on the Supply Chain, Franchising, and Active Adult Demand
Paul Hanson, of Epcon Communities Franchising, talks about active adult demand and what it's like to be a franchise home builder amid supply chain constraints
Housing Markets
Does Your Market Make the List of Best Cities for First-Time Buyers?
According to the National Association of Realtors, the share of first-time buyers today has decreased about 10% during the last decade.…
Demographics
Increases in Asian Households Disguises Inequality
Asian-headed households increased 83% from 2000 to 2019, but it does not represent the great economic divides within the group, says Zillow. The…
Design
Demand for Aging-in-Place Design Poised to Grow
The U.S. Census Bureau predicts Americans aged 65 and above will outnumber those under the age of 18 by 2034. The growing population of older…
Demographics
Millennial Buyers Often Settled During Pandemic Home Search
The introduction of record low mortgage rates and the opportunity to save due to stay-at-home orders propelled Millennial buyers into the market,…
