What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Housing Markets
Top 10 Cities for Young Professionals
Remote work grants employees the freedom to live wherever they please, but two-thirds of executives still see at least some in-office work to be…
Demographics
Home Prices Climbed Most Rapidly in Communities of Color
While home values increased across the country since the onset of the pandemic, communities of color and majority-Black neighborhoods experienced…
Demographics
More Than 60% of Millennial Buyers Say They Have Regrets About Buying
After the initial excitement from purchasing a new home wears off, dissatisfaction with some aspects of the house begins to creep up for a large…
Demographics
Are Millennials Done With Cities?
While older Millennials entering homeownership are moving into the suburbs, young adults are steadily increasing in urban areas. According to the…
Demographics
Where Are Single Homeowners Buying the Most?
Some cities are seeing a growing number of single homeowners, and nearly three out of every 10 owner-occupied homes is a one-person household,…
Market Data + Trends
More Prospective Buyers Turn Active With Millennials Leading the Trend
Prospective homebuyers are quickly turning into active buyers this year, hoping to take advantage of low mortgage rates and snag homes with more…
Sales + Marketing
An Influx of Young Homebuyers Is Coming—Here’s How to Target to Them
Strong housing demand is expected to continue through the next few years as the largest age group in the country enters the median entry-level…
Demographics
Nearly a Quarter of Millennials Say Homeownership Out of Reach Due to Pandemic
Millennials have continued to lead housing recovery during the pandemic, yet nearly a quarter of the generation says the pandemic has decreased…
Housing Markets
Seniors Continue Working the Most in These 10 Metros
The traditional retirement age of 65 does not apply to a large chunk of the American population, says SmartAsset. According to the U.S. Bureau of…
Market Data + Trends
Increasing Number of Buyers Desire Newly Built Homes
More homebuyers are specifically seeking new homes on their buying journey compared to 2020. A recent survey from the National Association of Home…
