What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Demographics
Next Generation of Renters Flock to Country's Heartland
The fastest growing active renter segment in the U.S., Gen Z, seems to be eyeing small towns in the country’s heartland—a drastic difference from…
Demographics
Higher Fees, Interest Rates, and Mortgage Rejections for Black, Hispanic Buyers
Despite having similar financial situations, Black and Hispanic homebuyers are more likely to be denied mortgages compared to White buyers,…
Demographics
Where Are Retirees Moving?
Although Americans aged 65 and older make up 17% of the total U.S. population, they accounted for 29% of moves in 2020, according to data from…
Builders
Builders Remain Highly Confident in 55-Plus Housing Market
There remains a strong demand for the 55-plus housing market, resulting in builder confidence remaining sky high during the fourth quarter of 2020…
Demographics
‘Not Uncommon’ for Millennials to Spend Millions on First Home
Forget the notions of Millennials doomed to rent forever. A new Bloomberg report says it’s not uncommon for Millennial first-time buyers to spend…
Market Data + Trends
Urban Refugees Embrace New Bucolic Lifestyles
Besides trading in their city lifestyles and luxurious penthouses, urban refugees are trading in their suits and Range Rovers for bicycles and…
Demographics
Cities Attracting the Most Young Homebuyers
Only 36.4% of Americans under the age of 35 own the home they live in, according to SmartAsset. But there are metros where homeownership is more…
Demographics
10 Things to Know About Older Households' Impact on Housing
The annual State of the Nation’s Housing report found households aged 65 and up are the fastest growing age group and greatly influences both the…
Demographics
An In-Depth Analysis of 2020’s Buyers and Sellers
To build, a builder needs to know their buyers. Who they are, what they want, and how they purchase a home are pertinent factors for home building…
Demographics
Renters Return to Snag Concessions, Majority Remain in Same Area
Many young renters are bidding farewell to their parents’ homes and reentering the rental market, says Zillow. Once the pandemic began to alter…
