What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Master Planned Communities
Master Plan Maneuvers: Product Segmentation Strategies
A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
Consumer Confidence Drops to Lowest Level in Nearly a Decade
With many Americans facing uncertainty in their employment, health, and everyday lives, it makes sense that they lack confidence in the housing…
Housing Affordability Falls Due to Economic Instability
Finding affordable housing was already a challenge for many Americans, but spiking unemployment, salary reductions, and slashed hours are making…
NAHB Housing Trends Report: Homebuyers Are Spending More Time Searching
Though nearly half of Americans who considered buying a home in the first quarter of 2020 have moved to actively searching for a home, they’re…
Meet the Older Boomers Buying Homes
In case your head is not already spinning from all the possible buyer demographics to keep tabs on, let us introduce you to another segment, the…
Buyer Optimism on Affordability Decreases With Each Generation But Low Overall
Members of Gen Z are becoming known for their cynicism, and on NAHB’s first quarter of 2020 homebuyer survey, their outlook on affordability is…
Top 10 Cities With Sharpest Drops in Home Listings
Though the coronavirus pandemic is putting a strain on almost all metro housing markets, it is hitting some cities harder than others. But it isn’…
7 Key Insights Into American Mobility: Who Is Moving and Why?
When you’re in the business of building homes, knowing your buyer demographics is key, and it helps to have a pulse on who is moving and why.…
How Has the Pandemic Affected the Luxury Housing Market?
A nationwide pandemic may not be the best time to spend a few million dollars, and it’s showing in homebuyer and seller activity in the luxury…
Sales
Young and Restless: Meet the Growing Families Rushing to Buy Homes
Sales seemed to be in free fall, but now that they are creeping up, builders are already seeing a trend: Clients tend to be young, first-time…
